CLIENTS
Responsible for the launch and execution of sales for Timbers Captiva Club & Residences, an exclusive beachfront enclave within the iconic South Seas resort. Set across 12 pristine acres with over 1,000 feet of Gulf frontage, the community will feature 84 luxury residences, blending timeless Old Florida charm with relaxed, elevated island living.
CONFIDENTIAL CLIENT
Retained by a global leader in branded resort and residential development to accelerate sales at an offshore international project performing below plan. Engagement includes evaluating the existing sales process and implementing targeted adjustments to improve conversion and sales velocity within a long-cycle, pre-construction environment. Guidance emphasizes disciplined methodology, buyer psychology, and aligned CRM pipeline management, supported by ongoing weekly coaching to reinforce best practices, monitor progress, and deliver more predictable, measurable sales performance.
CONFIDENTIAL CLIENT
Retained by the owner-operator-developer of luxury clubs, resorts, and residential communities to improve the performance of an underperforming sales team. Engagement began with on-site immersion to evaluate sales processes, prospect interactions, and CRM pipeline management. The work progressed to multi-day training focused on disciplined execution, customer journey alignment, and pipeline governance. The result was implementation of a structured, repeatable methodology with defined KPIs, improving conversion, forecasting accuracy, and overall sales profitability in long-cycle luxury transactions.
Retained by a private investment group to reposition and relaunch the acquisition of a faltering private island residential and yachting development. Engagement provides strategic direction for redevelopment and rebranding, supported by tactical sales and marketing execution. Responsibilities include building an end-to-end sales strategy, product-specific go-to-market plans, database communications, and channel-based budgets, while leading website redevelopment, email campaigns, agency coordination, and sales team training to strengthen conversion, demand generation, and sustained sales performance.
Retained to design the sales and marketing strategy for a pre-development, 87-acre residential resort community in Coachella, CA with a projected $1.5 billion sellout. Engagement focused on establishing sales infrastructure, launch and go-to-market strategy, lead generation and engagement frameworks, and broker initiatives. Work completed included product mix, pricing and pacing models, channel marketing budgets, legal frameworks, product renderings, entitlement initiatives and hiring of marketing agency.
Engaged as a retained consultant supporting the launch and strategic development of upcoming residential communities by Relevant Partners. Tasks include: Sales Infrastructure Development, Marketing & Sales Strategy and Launch Planning, Lead Generation & Engagement Frameworks, Founding Owners Program, Customer Journey Mapping and Broker Programs.
Achieved 4X sales transactions in six months compared to the previous 12 months.
Fifteen-month independent contractor consulting agreement with Montage Residences Corporation.
Developed and executed strategic marketing and sales initiatives for select residential projects.
- Built and executed comprehensive sales & marketing plans.
- Managed third-party marketing agencies, lead generation, media planning, and budget allocation.
- Developed and delivered 120-day action plans with performance tracking.
CONFIDENTIAL CLIENT
Serving as a strategic Sales & Marketing Advisor for an exclusive, pre-launch Private Membership Club offering a one-of-a-kind, managed coastal lifestyle experience combining collectible and modern-classic boats with a curated real estate portfolio for private member use, along with five-star hospitality services in prime waterfront locations across the U.S. Eastern Seaboard.
- Pre-launch sales and marketing strategies.
- Crafting a go-to-market membership acquisition plan.
- Designing strategic partnership initiatives to enhance brand positioning, member engagement, and long-term growth.
A once-stalled residential golf club, closed since 2014 and reopened in 2019, required a comprehensive sales and marketing overhaul to reignite buyer interest, drive revenue growth, and elevate its investment profile, positioning it to attract and inspire acquisition partners.
- Developed and executed a strategic sales and marketing plan to revitalize demand.
- Managed creative development, marketing budgets, media planning, and agency partnerships.
- Engaged a third-party PR firm to amplify brand awareness and positioning. Secured and oversaw a third-party vendor to enhance digital presence via website redevelopment.
- Elevated market awareness and perceived value of the development.
- Increased lead flow, real estate sales, and membership acquisitions.
- Optimized the club’s attractiveness for acquisition, leading to a successful sale to a third-party investor, fulfilling ownership’s objectives and ensuring the long-term financial future of the development.
Serving as a strategic Sales & Marketing Advisor to Viaggio Resorts, LLC, a U.S.-based luxury development firm creating fractional ownership clubs in Italy. The first offering: Palazzo Ricci (Casoli, Abruzzo), a meticulously restored 18th-century palazzo, transforming into 14 fractional residences with exquisite interiors and gourmet kitchens.
Responsible for strategic tactical planning for a luxury residential and marina development launch.
- Designed pre-sale sales and marketing plans for market entry.
- Identified key marketing channels, budget projections, and conversion strategies.
- Developed an on-island broker program to drive pre-sale engagement.